collect information from sources
- assemble your sources showing various points of view
- decide on the media you will use to reach your audience –
- to provide the awareness that will promote their opinions &
- responses that validate/challenge or question your presentation(criticism) Consider the 5Es before you begin the creative process.
ENTERTAINING
EDUCATIONAL
ENRICHING
ENLIGHTENING
EVERLASTING
“You need to ask yourself what you are trying to achieve and why.
For example, how does the Real Housewives of Toronto compare to Missing Indigenous Women, Leonard Cohen’s death, Donald Trump’s fake truths & NAFTA talks, civilian mass murder in Syria, wild fires in Fort McMurray or the Toronto Maple Leafs winning the Stanley Cup as important media topics?”
NOTE:
APFC: you need all four in place before you start otherwise it will fail
AUDIENCE who is it for, me and/or others
PURPOSE can you answer the 5Es shown above before you begin
FORM what media tools will I use to tell my story
CONTENT what is my story and its underlying theme(s) & moods.
Remember the 3Ms of who you are & what you are trying to create
ME—————————————————————–the ARTIST
MEDIUM——————————————————using TOOLS
MARKETPLACE————————————to reach AUDIENCE